GRASSFED
New Zealand · South Korea

From pasture
to table.

Carefully selected grass-fed and grass-finished beef. Rooted in New Zealand's pastures, thoughtfully sourced for Korea.

Discover our approach
GRASSFED · New Zealand beef sourcingScroll to explore ↓
01 / Our story

Good sourcing begins with clear standards.

GRASSFED is a specialist brand in development, focused on bringing carefully selected New Zealand grass-fed beef to Korean consumers who already value how their food is raised.

Our purpose is simple: make responsibly sourced, clearly documented beef easier to find and purchase in Korea. No unnecessary claims. Just the details that matter.

02 / What we look for

Defined by the details.

01 — FEEDING

Grass-fed &
grass-finished

We seek beef raised and finished on a grass-based diet, without a grain-finishing period, supported by supplier documentation.

02 — TRACEABILITY

Clear origins

We review available producer, processing-facility and product information before selecting suppliers.

03 — PRODUCT

Retail-ready
frozen cuts

We are seeking fully processed, sealed retail-ready frozen products prepared in New Zealand for the Korean market.

03 / Sourcing in progress

Finding the right producers, not just the right products.

We are currently building relationships with New Zealand producers, processors and exporters who share our interest in clear sourcing standards and dependable supply.

Our initial focus is a curated range of frozen beef cuts, fully prepared and packaged for retail sale.

We are in the sourcing and launch preparation stage. Product availability and producer partnerships will be announced when confirmed.
Let's connect

Good partnerships
start with a conversation.

For producers, exporters and potential partners.